How to Measure Crypto PR Results Honestly
PR is genuinely hard to attribute. That is not a licence to invent numbers — it is a reason to measure the things that…
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Working With Agencies
“Guaranteed Placement” — What It Actually Means, and When It’s a Red Flag
One phrase causes more confusion in crypto PR than any other. Here's the test you can run yourself before signing anything.
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You won’t find a wall of outlet logos here. We only name outlets we can actually place with, and we say which are paid and which are pitched — see how the network is published.
Why projects choose us
Crypto PR has an honesty problem. We built the agency around fixing it.
Fake media lists, undisclosed paid coverage and “guaranteed top-tier editorial” are standard in this industry. These four commitments are how we operate instead.
A published outlet network
Every outlet we work with is listed with its tier, format and turnaround — not hidden behind a sales call.
See the networkEvery paid placement disclosed
Sponsored coverage is labelled as sponsored, per FTC guidance and each outlet’s own policy. No exceptions.
Our disclosure policyWe vet clients, and decline work
No rug-pulls, no Ponzi or HYIP schemes, no pump-and-dumps. Vetting protects our outlet relationships and you.
Who we turn awayGuaranteed vs pitched, in writing
You will always know which placements are contractually guaranteed and which are editorial pitches that may not land.
How it works
Services
Six things we do, and what each one actually delivers.
No bundles of vague “exposure”. Each service has a defined deliverable, a stated turnaround, and an honest note on what it can’t do.
Press Release Writing & Distribution
A properly written release, distributed to crypto and finance newswires — with paid placements labelled as paid.
ExploreMedia Placements (Managed Coverage)
Managed coverage across our network, with guaranteed slots and editorial pitches separated in writing.
ExploreInfluencer & KOL Marketing
Campaigns with real audiences and disclosed sponsorships. No bought followers, no engagement pods, no undisclosed shilling.
ExploreAMAs & Community Growth
Hosted AMAs and community sessions that put your team in front of an audience that asks real questions.
ExploreSponsored Content
Long-form brand articles placed on outlets that label sponsored work clearly — because undisclosed advertising is a liability.
ExplorePR & Marketing Strategy
What to announce, when, and to whom. Sometimes the honest recommendation is to wait — and we will say so.
Explore
The Campaign Builder
Not sure what you need? Scope it in about two minutes.
Pick your goals, the services you’re considering and the kind of outlets you want to reach. The builder assembles a campaign brief you can read, adjust and send to us for a firm quote — no sales call required to find out what’s involved.
It won’t invent a price for you. Crypto PR costs depend on outlet tier, format and volume, and a number generated before we’ve seen your brief would be a guess dressed up as a quote. You get a real figure after we’ve read it.
How it works
Four steps — and the first one can end with us turning the work down.
01
Discovery & vetting
We learn what you're announcing and check the project against our client policy. This is also where we sometimes say no, or say "not yet".
The step others skip
02
Strategy & package
We propose the services and outlets that fit the announcement and the budget, marking clearly which placements are guaranteed and which are pitches.
03
Execution
Writing, distribution, placement and campaign management — with paid coverage labelled as paid at every outlet.
04
Honest reporting
What ran, where, and what it reached. Pitches that didn't land are reported too, because a report that only lists wins isn't a report.
Results
What to expect — before we have your permission to publish it.
Case studies go up when a client agrees to be named and the numbers can be evidenced. Until then we’d rather describe how we report than fill this space with anonymous claims you have no way to check.
What we report
Every placement that ran, with links. Where an outlet publishes audience figures, we cite theirs rather than estimating. Where reach isn’t measurable, we say it isn’t.
What we don’t report
Combined “potential reach” across every outlet’s total audience. Social impressions presented as readership. Price movement attributed to coverage.
Pitches that missed
Editorial pitches that were declined appear in your report alongside the ones that landed. You paid for the work either way, so you get to see all of it.
Why this section isn’t full of logos and percentages. Fabricated or unverifiable case studies are the norm in crypto PR, and they’re the easiest thing in the world to write. We’d rather this page look thin than look impressive and be false — see our ethics policy.
News
All news
Notes on crypto PR, written for the people paying for it.
Practical explainers on what things cost, what’s guaranteed versus pitched, and what to ask any agency before you sign.
Why “Potential Reach” Is a Meaningless PR Metric
It is the most commonly reported number in crypto PR and it describes nothing. Here is how it is produced.
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Tier 1 vs Tier 2 Crypto Outlets: What the Tiers Actually Mean
Tiering is useful shorthand and a common place for agencies to be slippery. Here is what the labels should mean.
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When Not to Announce: A Readiness Checklist
The most common honest recommendation we give is to wait. Here is the checklist behind it, so you can run it yourself first.
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AMAs: How to Prepare a Founder for the Hard Questions
The value of an AMA comes from the questions you did not choose. Preparation is what makes that survivable.
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Does the “Sponsored” Label Hurt Your Coverage?
It is the most common objection to disclosure, and the honest answer is: far less than people assume, and far less than the alternative.
ReadReady to get covered — the honest way?
Tell us what you’re announcing. We’ll tell you what’s realistic, what it involves, and whether we think you’re ready to announce at all.
Still working out what you need? Read our guide to crypto PR — what it costs, what’s guaranteed vs pitched, and what to ask any agency before you pay them.